José Eduardo Paes Mendonça
1943–2026Brazilian businessman who directed the Bompreço supermarket chain and founded the Casa Sorrir social institute in Recife.
Particulars
José Eduardo Paes Mendonça was a Brazilian businessman born in Serra do Machado, Sergipe, who spent most of his life in Pernambuco. He was the brother of João Carlos Paes Mendonça, president of the JCPM Group, and was known for his leadership of the Bompreço supermarket chain, one of the largest retail networks in northeastern Brazil. He also presided over the former Gráfica JC, later renamed Intergraf.
Beyond retail, he built a career in real estate and shopping center development, holding stakes in major malls including Shopping Recife, Tacaruna, Guararapes, RioMar Recife, RioMar Fortaleza, RioMar Presidente Kennedy and Salvador Shopping, as well as an international investment company.
In 2018, after discovering he had a cleft lip and palate condition at age 69, he founded the Instituto José Eduardo Mendonça, known as Casa Sorrir, which supports children undergoing treatment for cleft lip and palate in Recife. He died of natural causes on 27 October 2026 in Recife at the age of 83.
Compiled from source reports. Automated record.